The beauty of taste

The book "The Beauty of Taste" is the result of a collaboration between Master Pastry Chef Federico Anzellotti, managing director of P&C Italian Style srl and president of the P&C Italian Style ETS Association, and the ICE Agency (agency for the promotion abroad and the internationalization of Italian companies).

As part of the Technological Partnership Project in Peru, funded by the Ministry of Economic Development (MISE) and Foreign Affairs to support the agri-food sector, a new promotional tool was developed.

This led to the desire to combine the needs of Peru's numerous manufacturing companies—both in terms of acquiring process technologies and promoting their products—with the complementary Italian food processing, confectionery, and coffee sectors.

This guide offers in-depth technical knowledge of the characteristics and specificities of Peruvian coffee and cocoa varieties, allowing Italian customers to express their raw material preferences and offer technological solutions to ensure the best quality for each type of use.

This goal is complemented by another: satisfying the demands of consumers who care not only about taste, but also about the sustainability of the product, from its cultivation methods to the protection of Peruvian biodiversity. This guide has also been produced in a digital format for easy consultation by all stakeholders, both Peruvian and Italian, in the coffee and cocoa industries, in three languages: Italian, Spanish, and English.