TV SERIES
WITH THE PATRONAGE OF:
Synthesis
The series' format is set in a pastry shop, where pastry chef Federico Anzellotti meets some famous people from film, entertainment, and sports. In a highly empathetic and cheerful atmosphere, they create sweet treats.
The actor will take care of the creation with the help and advice of the professional pastry chef.
The first 10 episodes were filmed in June 2023, featuring five actors: Martina Stella, Milena Miconi, Dario Bandiera, Luca Capuano, and Massimiliano Rosolino. Another 30 episodes will be produced (featuring 15 additional actors). Each actor will star in two episodes. The series is directed by Christian Marazziti and Riccardo Recchia.
The Rome-based agency "Armoniae Luxury Events" carefully selects the guests, taking into account their individual reputation.
The videos will be used as promotional material by Italian Embassies abroad during the Week of Italian Cuisine in the World and other events.
Prospects and expectations
The expected benefits of this production are quantified in terms of views, which will yield a return in terms of dissemination of knowledge of the products used, diffusion of Made in Italy, promotion of Italianness and the regionality of raw materials, and increased regional tourism.
The protagonists of the first series
Products
- Taking photographs during backstage filming.
- Advertising of logos and products on backgrounds and advertising banners;
- Publicity of the initiative in industry magazines both during filming and before the TV broadcast;
- Multimedia advertising;
- Search Engine Optimization (SEO);
- Broadcast on social channels “facebook; instagram, tic-toc;
- Broadcast on a dedicated YouTube channel;
- Broadcast on digital and satellite TV channels.
Mission
Bringing regional and Italian confectionery customs and traditions, revisited with the new innovative techniques pioneered by Federico Anzellotti, into the homes of the Italian and world population.
To introduce as many people as possible to the art of pastry making, promoting the flavors and joy that Italian pastry making brings to every occasion, and recounting and illustrating its evolution over time.
Exaltation of the Italian raw materials and technologies used.